It is great when products become Fairtrade products, but it is really exciting when a company makes 100% of their products Fairtrade. 
I was listening to the radio this morning to an interview with Ben (Cohen) and Jerry (Greenfield) - apparently despite Unilever taking over their ice cream business ten years ago they still speak for the business.
Anyway the interview was all about the fact that they are making their entire range of ice creams Fairtrade by the end of next year in Europe and by the end of 2013 in the rest of the world. It was an interesting interview because they were very candid about the fact that this would have happened sooner had they not had to answer to Unilever's managers. They were also very frank about the fact that Fairtrade really has not caught on in the USA as it has this side of the Atlantic.
Lots of Fairtrade profile. You can hear the interview I heard here.
You can also see them on BBC Breakfast here.
Also, there's an article in the FT about it here.
This news come after last month when Green & Black made a similar announcement. Up until now only their Maya Gold chocolate has been Fairtrade. By then end of 2011 their entire range becomes Fairtrade. Brilliant!
I was listening to the radio this morning to an interview with Ben (Cohen) and Jerry (Greenfield) - apparently despite Unilever taking over their ice cream business ten years ago they still speak for the business.
Anyway the interview was all about the fact that they are making their entire range of ice creams Fairtrade by the end of next year in Europe and by the end of 2013 in the rest of the world. It was an interesting interview because they were very candid about the fact that this would have happened sooner had they not had to answer to Unilever's managers. They were also very frank about the fact that Fairtrade really has not caught on in the USA as it has this side of the Atlantic.
Lots of Fairtrade profile. You can hear the interview I heard here.
You can also see them on BBC Breakfast here.
Also, there's an article in the FT about it here.
This news come after last month when Green & Black made a similar announcement. Up until now only their Maya Gold chocolate has been Fairtrade. By then end of 2011 their entire range becomes Fairtrade. Brilliant!
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